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Suroy company profile

Beijing Suroyi Clothing Co., Ltd. was founded in 1998. Is a brand clothing company integrating production, research and development, marketing. The company is located in Fangshan District, Beijing. The factory covers an area of ten acres. It has more than 200 employees, nearly 10 million fixed assets and an annual output of more than 100,000 sets of women's clothing.
"Suluoyi" carefully creates the cultural taste passed by clothing. Its classic feature is that it not only reflects its unique personality, but also pays more attention to the modern women's dressing habits and coordination with work and life, and realizes design and production. The unity of easy-to-clean, easy-to-maintain, and easy-to-wear garments blends aesthetics with practicality, modernity, and trends.
"Suluoyi" uses the concept of culture to shape the unity of humanities, nature, and fashion, pursues and shapes the unity of color, temperament, and quality of life, and highlights the fashion connotation and cultural personality of women. A team led by fashion designers, with an average annual design and launch of more than 200 new design capabilities, continuously enriches the cultural personality and fashion pursuit of "Surowoy", and stands out in the fashion industry by showing its unique beauty. The integration of traditional craftsmanship in modern production is also “Suluoyi”. It is unique because it uses a lot of classic traditional techniques and concepts to make “Suluoyi” unique in fashion and tradition. It is deeply loved by female consumers. > Best selling womenswear brand in the market.
After more than ten years of development, the Suroy brand has hundreds of franchisees, agents, and direct-operated stores, and has established monopoly and distributors and agents in more than 30 provinces, cities, and autonomous regions throughout the country. The United States, Europe, Japan, Southeast Asia and other countries and regions.

Suroyi brand positioning

Suluoyi women's clothing brand is positioned as fashionable women's clothing with cultural characteristics. She always highlights the cultural concept of clothing, regards the inheritance and development of classic traditional clothing culture as the core positioning of the brand, and emphasizes the popularity and fashion under the cultural concept. Let the classic culture have the strong characteristics of popularity, fashion and easy-to-wear, easy-to-maintain in line with modern lifestyles, rhythms and habits. She is different from some clothing that simply pursues retro and so-called archaic, nor does it pursue impetuous and fragile fragile fashion. She tightly combines culture and fashion to make fashion \ have the concept of culture, and this kind of The concept of culture is not simply a combination of pop and cultural elements. It integrates many factors such as fabrics, styles, cultural element logos, craftsmanship, seasons, customary traditions, era culture, fashion, environmental places, costume aesthetics, cultural values, and design concepts. Therefore, the positioning of Suluoyi's women's clothing brand is to interpret classic fashion with classic culture, and to interpret cultural classics in fashion and fashion.
The marketing and operation methods of Suroyi's womenswear products are mainly based on the combination of direct management and franchising. Among them, there are two types of channels: offline channels and online channels. The opening and operation of domestic municipalities and some large cities is fully responsible and managed by the company itself. In other regions, excellent dealers with agency sales qualification qualifications are responsible for organization and management. The Internet platform is managed by the company's exclusive department, including recruitment of network distributors, product updates, after-sales and other related services.
The management of the company's self-operated shopping malls is under the unified management and full responsibility of the company's marketing center. The management content includes product distribution, product allocation, settlement management, value-added tax management, sales staff management, after-sales service management, price management, and business contact. For special markets such as Beijing, Tianjin, Shanghai, etc., the company has established special management and service agencies to ensure the careful implementation and accurate implementation of various management and sales measures in the shopping malls and the company.

Suroy products

素罗依女装春夏蓝色衫 素罗依女装春夏粉蓝开衫 素罗依女装春夏白色上衣 素罗依女装春夏白色衬衫 素罗依女装春夏白色裙袜 素罗依女装春夏粉蓝长衫 素罗依女装春夏粉红长裙 素罗依女装春夏蓝白衫 素罗依女装春夏波点衫 素罗依女装春夏碎花裙 素罗依女装男外套 素罗依女装春夏橘红裙 素罗依女装春夏粉色长裙 素罗依女装春夏粉色长裙 素罗依女装春夏粉色长裙

Suroyi cooperation advantages

Suroyi women's clothing brand has a history of ten years. Long-term brand precipitation has made it have a relatively large consumer group. A considerable part of this group of people is the brand's loyal consumer group. Compared with the three to five-year life cycle of most domestic brands and non-brands, the ten-year development proves the superior position and strong competitiveness of the Suroyi brand. At the same time, after ten years of brand precipitation, Suroyi Women's Clothing has formed a unique cultural value and a fashion style widely accepted by the market.
Product design concept and production and release rate are important basis for measuring the performance of a clothing brand market. As a fragile product for daily consumption, she needs to be constantly filled with new content in a timely manner. Suroyi relies on the design capacity and production launch speed of more than 200 models per year to continuously strengthen her market behavior. Her product line is wide, with many varieties and colors,
Many styles and series constitute a broad consumption coverage. Because each of her models comes from Suroy's own original design, thus ensuring her unique product style. It also meets the needs of modern consumers in pursuit of individuality. Her age coverage reaches 20 to 55. In addition, the new varieties she introduces each year can continue and develop from the previous year.
Always maintain the perfect consistency of Suroyi's product style. In this way, brand consumers can continue to accept and follow the development of the brand, and then form their own clothing styles, from following style changes to following a culture and taste. The second is that it can provide sufficient supply guarantee to the shopping malls where it is located, and can really give full play to the advantages of product research and development and supply in factory stores.
Now the dealers in the mall have redundant manufacturers, which is also the main reason for the apparently high prices. Manufacturers directly into the store can reduce the intermediate links, so that consumers really get benefits.
Among the products of the same grade, the price of Suroy products is about 30% lower. Because the factory store can support various preferential entertainment activities, it can also flexibly carry out preferential activities according to the market.
Directly entering the store can highlight the advantages of the service, specifically the price advantage, the number of product varieties, the management advantage, and the advantages of the store service level.

Suroi joining conditions and process

1. Have confidence, enthusiasm, and courage to open up the brand management, and recognize the chain system and operation mode of Suluo's brand concept.
2. Abide by the company's franchise policy, comply with contract regulations, and operate with integrity.
3. Have enough entrepreneurial spirit and have certain financial strength.
4, store location, area, decoration and other conditions meet the headquarters' positioning standards for franchise stores. Uniform decoration according to brand image, unified management according to business philosophy. 6, have certain learning ability, management ability, can well control the operation of the store.
7. Willing to grow with the company and devote himself wholeheartedly to the management and management of the Suroyi brand clothing store.
Store requirements: 80-150 square meters or above, shopping malls, commercial centers, bottom merchants, parking spaces, door ads are better. The company assigns professionals to assist franchisees in choosing the right place to operate.
Step 1: Consult and understand Suluoyi's franchise system and related store opening matters. Determine the intent to open a shop. Step 2: Examine, join the Russell brand and sign a cooperation agreement. Step 3: Select a location and sign the store. Design and decoration drawings and draw up the opening plan. Step 5: Order products, shelves, delivery and installation, personnel arrival. Step 6: Receive the goods and plan the product display. Step 7: Open the store and prepare for operation. Open the next day. Step 8: Open.

Suroi joined to support

Unified image LOGO, unified publicity, unified management, unified guidance, unified price, comprehensive creation, and establishment of a local public brand
In order to ensure the profitable business circle of franchise stores, no other "Suluoyi" will be set up within a certain range
Brand women's clothing store;
Unify trademarks, uniforms, store image and corporate VI visual system, let distributors share brand visual effects.
Designers tailor-made decoration layouts, 3D renderings, and construction drawings to enhance the level of the store and make reasonable use of the store space. Every investment is spent on the blade.
According to the regional characteristics, design a whole set of opening advertising materials for free and through the Internet,
WeChat public account, mini-program, friends circle advertisement, O 2 O online and offline media provide comprehensive and comprehensive publicity for franchisees, enhance the brand's local influence and quickly expand the market
HR human resources personnel recruitment and salary system guidance, employee service etiquette, sales skills, merchandise display, clothing matching and store management irregular online business school system training
The person in charge will guide the store layout planning, display and matching skills, enhance the brand image and increase the sales of goods.
Free gifts: hangers, pants racks, models, hand straps, seasonal product albums, electronic advertising albums, ERP invoicing system ports, brand franchise authorization, brand related certificates, etc.
360-degree full-time nanny-style service at headquarters provides you with a market inspection and a successful business model.
Easy copying, irregular marketing training, holiday discounts, points, distribution, spelling,
A variety of marketing models such as full purchase reduction, redemption, and uniform price increase sales performance.
ERP purchase and storage big data analysis of store sales, mobile picking system, easy picking at home, and real store management

Suroy terminal image

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Suroy Contact

Beijing Suluoyi Clothing Co., Ltd.
Address: Investment Promotion Hotline, D7-6, HAOS D7-6, Panglizhuang, Pangezhuang, Daxing District, Beijing
National Phone: 010-86461217

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    The firecrackers vowed to resign from the old age. Suroyi and his staff celebrate the new year to the people of the country!

    2020-01-17 16:42:54 Source: www.cxdd6666.com 2020-01-17 16:42:54

    The new year is approaching. 2020 is our new year. At this moment of resignation, Beijing Suroyi Garment Co., Ltd. presents New Year's greetings and festive greetings to new and old customers who have been working hard to support and trust our work. Best wishes! In the new year, I wish you all good health, good luck, happy family and happiness!

  • 素罗依双旦福利 限时秒杀

    Suroi Shuangdan welfare limited spike

    2019-12-30 14:03:01 Source: www.cxdd6666.com 2019-12-30 14:03:01

    Suluoyi New Year's Day burst of welfare spike, no need to wait for a thousand years, it is synchronized to start on December 30 (this month)

  • 素罗依 双十二倒计时 提前解密福利全攻略

    Suroyi's Double Twelve Countdown

    2019-12-04 15:38:13 Source: www.cxdd6666.com 2019-12-04 15:38:13

    Last time on Double Eleven, everyone was very happy, and busy Xiaomei had to suspend a live broadcast and arrange for everyone to send the beloved baby. With the last steps of 2019, Double 12 followed one another This time Xiaomei and Suroyi bring you money-saving strategies in advance. This is a must-see version!